08 | GPT-3 and DALL-E: The AIs that will transform content creation

Content creation is now 10x easier. Say good-bye to writer's block and meet GPT-3, your new best friend, or worst enemy.

Jun 18, 2022

This is the beginning of a content-creation revolution.

As the world becomes more and more digital, the way we create and consume content is changing dramatically. With the advancement of new technologies like AI and machine learning, the landscape is only going to change more.

One of the most exciting new developments in AI is something called GPT-3. GPT-3 is a machine learning platform that can generate text from just a few prompts. Basically, you give it a topic and some parameters, and it will write a piece of text for you.

Example: Want to make a controversial video about how productivity YouTubers are a waste of time? You can generate an entire script within 10 seconds.

With a few edits, what was previously an hour’s worth of work can now be finished within minutes.

With GPT-3, content can be created faster and with less effort than ever before.

GPT-3 is a game-changer for content creators. Imagine being able to generate entire articles or even books with just a few clicks. With GPT-3, even dummies can create realistic, natural-sounding text that can be used for anything from website articles to social media posts. Now, content creators can generate a lot more content in a shorter amount of time. This means they will be able to put out new videos, blog posts, and articles on a much more regular basis. And with much more content being produced, there will be more opportunities for people to consume it.

Want to create a tweet thread in the style of Dickie Bush? Here you go.

A youtube video about how being vegan makes you more productive? GPT-3 at your service.

As you can see, GPT-3 can also be used to automatically collect data from sources such as websites, databases, and sensors. This can save a lot of time that would otherwise be spent on manually collecting data. Automating the process of data collection makes it easier to find and use relevant information when creating content.

What would the implication of this be for copywriting? For businesses and marketers? I decided to ask GPT-3.

My Prompt:
Write an essay about GPT-3 will affect copywriting

GPT-3’ fully generated answer:
“In the near future, GPT-3 will have a profound impact on copywriting. This powerful artificial intelligence tool will enable businesses to automatically generate high-quality content at scale.

Copywriters will need to adapt their skillsets to take advantage of GPT-3’s capabilities. For example, they will need to be able to identify the key information that needs to be included in a piece of content, and then craft headlines and calls to action that are optimised for search engine ranking.

GPT-3 will also change the way businesses approach content marketing. Rather than commissioning large quantities of low-quality content, they will be able to generate small amounts of highly targeted, personalised content that is far more likely to resonate with readers.

Overall, GPT-3 will have a positive impact on copywriting. It will make it easier for businesses to produce high-quality content, and it will force copywriters to up their game in order to stay ahead of the competition.”

Crazy? I know. And that’s not even where it ends.

Enter DALL-E.

DALL-E an AI tool that can turn text into images. This is perfect for content creators who want to add visuals to their work but don’t have the time or skills to create them themselves. Not only will thumbnails be easier to create, but inside jokes and adding humor to your videos will be a lot easier. This AI can literally create anything your mind sets its creativity to!

Examples:

Both of these tools are still in their early stages, but they hold immense potential for the future of content creation. With GPT-3, content creators will be able to generate endless amounts of material on any topic imaginable. And with DALL-E, they’ll be able to add stunning visuals that will make their work even more engaging and visually appealing.

This is a pivotal moment in history.

Advanced algorithms are going to accelerate the production of generating ideas and producing scripts, stories, poems, or detailed video essays. These AI’s are going to change the way we live, work, and interact with everything we consume. GPT-3 and DALL-E will also give those who use them a major advantage. So if you’re looking to create content that stands out from the rest, keep an eye on these two tools. They might just change everything. Get ready for a future where truly anyone can be a content creator.

Fun fact! This entire essay took me less than 30 minutes to write. 90% of it was generated by GPT-3. From the title, to the descriptions. Here’s proof:

I still had to cherry-pick which paragraphs I wanted to use so clearly, GPT-3 is still a work in progress. It still needs humans to curate the work it created. And that’s a good thing! For now. GPT-4 is coming soon, and when it does, who knows what else it’ll be able to do?

My favorite works that discuss GPT-3 and DALL-E:

Must reads:
I learned about GPT-3 and DALL-E from Erik Hoel. He writes an amazing newsletter that I always look forward to and you should definitely check out his work!